There exists an untapped advertising market in this area and surrounding neighborhoods. It's called "THE HISPANIC MARKET" For the first time "La Voz Latina Regional" is publishing the commercial "Orange Pages" of NEPA.
Locally there are approximately 15,000 Hispanic sir names in Lackawanna/Luzerne Counties, 9,000 in Monroe County and 45,000 in Lehigh Valley Area. Fortunately we distribute in all those areas. Why do you think that many companies have realized this and began a large marketing campaign? Perhaps it would take some time to develop an effective campaign to advertise to the Hispanic market. But why not, now!
Click here to read an article published by the Times Leader showing data about the Hispanic population growth in the area
New and exciting things are happening with our publication that could benefit your company in the near future. We are now offering our direct mail, "Orange Pages", which will be direct mailed to 20,000 Hispanic households in Northeastern Pennsylvania January 2008. It's so exciting for the members of our team at La Voz Latina to be able to create an avenue for our fastest growing population in our communities. The combination of your company's product and our ability to deliver it to Hispanic communities will benefit us all.
Price is $10.00 for the 6 month listing in then "Orange Pages" or $25.00 for both the "Orange Pages" and "La Voz Latina Regional" newspaper for a 6 month period. If you are looking for a bigger exposure in the publication, click here for more info.
Sincerely,
Bob Whitman
Vice President,
La Voz Latina Regional